Welcome at Growing Grolsch

 
Growing Grolsch is a collaboration between Grolsch and its malting barley growers, to establish that all Grolsch beer is brewed from sustainable grown malting barley in 2016.

The goal of this partnership is to continuous improve malting barley production embedded in a sustainable arable cropping plan, and to organize an optimal beer-malt-barley chain for delivering malt from sustainable grown malting barley to the Grolsch brewery.

Growing Grolsch offers huge advantages to Grolsch and to its malting barley growers: an improved performance, an optimization of quality and the safeguarding of the availability of malting barley.

In short, Craftsmanship is Mastership for brewer and farmer.